Strengthen Candidate Engagement with Recruiting CRM
Rakuna’s Recruiting CRM empowers you to see where candidates are in the hiring process and proactively engage with the prospective talents effectively!
Our Customers
Hundreds of recruiting teams around the world are using Rakuna platform to scale recruiting
We love the spreadsheet, can email and follow-up with candidates easily. We have also received many great and positive responses from the candidates post-events. The Customer Support team has been super responsive and helpful via phone, intercom, and email. I would give them 10/10.
Jasleen K. Bains
Senior Recruiter at Amica
Rakuna really takes into consideration and integrate a lot of improvements that we suggest – it’s a good partnership.
Michael Armstrong
Campus Recruiting Team Leader at Southern Company
I love it, I love it so much! With Rakuna, I handled 100+ candidates all on my own at the event and everything still went really smoothly. I can’t imagine not having this app with me at events. I’ll definitely need this app when I go out to recruit.
Nicole Mincin
Recruiter at Applied Materials
I think Rakuna implementation was a huge success for us this season, not just in how we track the data but also in how we document things and have the candidates’ profiles in the system. Save so much Time & Energy!
Macey Robertson
Senior Campus Talent Acquisition Specialist at Klein Tools
Gain Transparency Into The Candidate Journey
Never miss a beat when interacting with prospective candidates using Rakuna’s CRM! See where candidates are in the hiring process and leverage analytics on previous interactions to engage with the best talents proactively.
Organize Candidates Smarter
Rakuna has the solution to organize your candidate database smartly. Sort candidates into groups for customized your communication and gain productivity in identifying top talents by speed sourcing and intelligent categorization.
Deepen Relationship with Candidates
Communicate Smarter With API Integration
Rakuna’s Recruiting CRM connects seamlessly with top ATS platforms like Workday, SuccessFactors, Greenhouse, and more. Enjoy real-time data sync, zero manual work, and smooth workflows.
Recruiting CRM Features
ACCESS CANDIDATE COMPLETE PROFILE:
View each candidate's full information, past evaluation, and historical interactions with your recruiting team.
AUTOMATE EMAIL COMMUNICATIONS:
Free up more time for your recruiting team. Actively engage with candidates with customizable SMS and Email campaigns.
EXPORT DATA TO ATS/EXCEL:
Start building your unified recruitment platform! Transmit candidate data into ATS or export to Excel for further data analysis.
CATEGORIZE CANDIDATES:
Customize talent pools for better leads management and targeted campaigns. Easily sort candidates into streamlined pipelines with tags and filters.
IMPROVE TEAM EFFICIENCY:
Connect your team on a singular platform. Start sharing tasks, creating notes, and collaborating with members and managers.
GAIN VISIBILITY INTO THE CANDIDATE PIPELINE:
See every point of the candidate lifecycle to monitor hiring growth, measure success, and convert prospects to applicants.
Knowledge Snippet - Common Recruiting CRM Use Cases
Recruiting candidate relationship management solution (recruiting CRM) can find a use in any industry. Here are some of the most common uses for a recruiting CRM in different industries, check out and start improving your recruiting operation with a recruitment CRM!
Campus Recruiting Teams
In recent years, candidate experience has become a deciding factor in campus recruitment success. Today’s recruiters must strike a balance between high-volume outreach and delivering a personalized, engaging experience. That’s where a recruiting CRM comes in.
Personalized Communication
With a recruiting CRM, campus recruiters can tailor communication at scale. These platforms gather a wide range of candidate data, from contact details to past interactions, allowing recruiters to craft personalized messages that resonate. Instead of sending generic blasts, recruiters can deliver timely, relevant outreach with just a few clicks.
Enhanced Events And Career Fairs’ Results
A recruiting CRM also boosts the ROI of career fairs and campus events. Integrated with event management tools, it enables teams to capture rich candidate data on the spot—skills, seniority, interaction level—and segment leads accordingly. This insight empowers recruiters to follow up with targeted SMS or email campaigns that continue the conversation post-event.
Platforms like Rakuna’s take it a step further by automating these campaigns, ensuring that promising candidates stay engaged from first touch to final offer, without overwhelming your team.
Staffing Firms
A staffing firm must simultaneously support multiple third parties to find, attract, and evaluate potential candidates. Here is how a staffing firm utilizes a recruiting CRM to help a recruiter team find thousands of potential candidates on time:
Conduct Massive Referral Programs
Conducting a referral program is simple with the help of a recruiting CRM. A staffing firm can execute this recruitment approach on a large scale thanks to the CRM’s ability to send and track multiple mass email campaigns.
Each talent pool in a CRM is already sorted under a specific characteristic; recruiters can conduct a communication campaign to encourage applicants to forward similar opening positions to suitable acquaintances or social circles for a referral bonus and attractive incentives.
Enable Effective Collaboration
The nature of a staffing firm means they always have to work closely with their clients to find candidates that fit clients’ job requirements.
A recruiting CRM can be a bridge between two parties using collaboration features like detailed data analytics, report generation, and information sharing. No hiring decision will go unnoticed with a recruiting CRM.
Questions about Rakuna’s Recruiting CRM?
Check out our detailed FAQs below!
What is Recruiting Candidate Relationship Management Software?
Candidate Relationship Management (CRM) is a critical solution for any modern recruiting team looking to source and nurture suitable candidates before actively engaging with them in the recruitment process. A Recruiting CRM is the go-to option when you want to extend your talent pipeline. The solution sources candidates ahead of demand and creates talent pools surrounding a set of parameters decided by users.
The core mission of a recruiting CRM is to improve candidate experience and engagement. Recruiters have multiple options to communicate with candidates. You can execute a targeted email campaign or SMS message to nurture leads and improve later campaigns using actionable insights from data analytics.
What is the difference between a Candidate Relationship Management (CRM) and an Applicant Tracking System (ATS)?
A CRM is designed for the pre-application phase, where it nurtures your candidate engagement, attracting passive candidates ahead of demand to turn potential candidates into applicants. It is a logical folder of all active and passive candidates and previous applicants already in the system.An applicant tracking system enhances what comes after – the hiring process. An ATS processes applicants through a recruiting workflow.
How do organizations use Recruiting CRM?
A Recruiting CRM’s primary mission is to foster and maintain strong relationships between prospective candidates and recruiters. Having a vetted pool of eager candidates ready to become applicants can be a major boost to any recruiting program.
Organizations can use Recruiting CRM to build talent pools by different parameters, nurturing candidate relationships through automated and targeted email or SMS campaigns, attracting prospects to join your talent community even when they are not applying for any specific positions.
How can I start using Rakuna's CRM?
You can book a demo with us via [email protected] and we will help you set up an account and discuss the next steps.
How can my company segment our talent communities?
Rakuna CRM’s dynamic tags and filters systems enable organizations to build and manage their talent pools based on specific requirements. Whether by school, major, job background, skills, and more – all made possible with our tagging and talent pool features.
How does Rakuna CRM handle CAN-SPAM and other regulations around email sending?
Rakuna handles CAN-SPAM and other regulations around email sending by helping your organization set up Domain Authentication. Emails without Domain Authentication are more likely to be marked as spam as email providers can not be sure that the emails are from you. With Domain Authentication, you will explicitly state that the email comes from you. Domain Authentication significantly increases your reputation and makes your email less likely to be filtered in the spam inbox.
How does an email sequence work?
An email sequence works based on predetermined timing that each individual touchpoint of the email chain is scheduled to send out one after another.With Rakuna CRM, you can also specify the preferred time zone for the email sequence, along with the precise date and time of each individual touchpoint.
How easy is integration with other software modules?
Rakuna Platform is API-driven. That means the product has been built from day-1 to be integrative – it can be plugged into other systems.
The typical process is that one of our system engineers will be assigned to collaborate with your product engineer or third-party account executive. They will structure data forwarding from Rakuna to third-party software. This is under the condition that the third-party enables its gate to accept incoming data from Rakuna.
