Candidate Relationship Management For All

At Rakuna, we believe Candidate Relationship Management is crucial in strengthening your employer’s brand and should be done by all organizations, from startups to enterprises.

Our Customers

Companies around the world are using Rakuna platform to scale recruiting. Rakuna has got you covered on every front!

For Startups: Maximize Team Efficiency

Even with the resource constraints often experienced by startup businesses, the Rakuna CRM enables your team to deliver a unique, high-touch candidate experience for each lead from start to finish. Say goodbye to tedious admin tasks and start communicating with your leads using automated touches. Let Rakuna CRM grow with your team as you identify and attract prospective candidates.

For SMBs: Put Candidate Experience at the Forefront of Your Strategy

Filling your CRM with prospective leads is only the beginning of the recruitment process. Put candidate experience at the front of your recruitment strategy by segmenting talent pools for better lead management and targeting communication. Start sending unique touches to the right person at the right time using robust candidates’ profiles, available at your fingertip.

For Enterprises: Attract and Convert Qualified Candidates at Scale

Having experienced the scale and complexity of enterprise-level recruitment operations, Rakuna endeavors to provide enterprise recruiters with the tools to get only the most qualified candidates for those hard-to-fill roles. Scale your communication effort with custom-built SMS and Email campaigns to attract the best talent on the market. Recruit on a platform with unparallel flexibility and start synchronizing data to your chosen ATS and other HRIS.

Empower Your Recruiters With Powerful CRM Features


View each candidate's full information, past evaluation, and historical interactions with your recruiting team.


Free up more time for your recruiting team. Actively engage with candidates with customizable SMS and Email campaigns.


Start building your unified recruitment platform! Transmit candidate data into ATS or export to Excel for further data analysis.


Customize talent pools for better leads management and targeted campaigns. Easily sort candidates into streamlined pipelines with tags and filters.


Connect your team on a singular platform. Start sharing tasks, creating notes, and collaborating with members and managers.


See every point of the candidate lifecycle to monitor hiring growth and measure hiring effectiveness.

Have questions about Rakuna’s CRM Solutions?

Check out our detailed FAQs below!

Candidate Relationship Management (CRM) is a critical solution for any modern recruiting team looking to source and nurture suitable candidates before actively engaging with them in the recruitment process.A Recruiting CRM is the go-to option when you want to extend your talent pipeline. The solution sources candidates ahead of demand and creates talent pools surrounding a set of parameters decided by users.The core mission of a recruiting CRM is to improve candidate experience and engagement. Recruiters have multiple options to communicate with candidates. You can execute a targeted email campaign or SMS message to nurture leads and improve later campaigns using actionable insights from data analytics.

A CRM is designed for the pre-application phase, where it nurtures your candidate engagement, attracting passive candidates ahead of demand to turn potential candidates into applicants. It is a logical folder of all active and passive candidates and previous applicants already in the system.An applicant tracking system enhances what comes after – the hiring process. An ATS processes applicants through a recruiting workflow.

A Recruiting CRM’s primary mission is to foster and maintain strong relationships between prospective candidates and recruiters. Having a vetted pool of eager candidates ready to become applicants can be a major boost to any recruiting program.Organizations can use Recruiting CRM to build talent pools by different parameters, nurturing candidate relationships through automated and targeted email or SMS campaigns, attracting prospects to join your talent community even when they are not applying for any specific positions.

You can book a demo with us via and we will help you set up an account and discuss the next steps.

Rakuna CRM’s dynamic tags and filters systems enable organizations to build and manage their talent pools based on specific requirements. Whether by school, major, job background, skills, and more – all made possible with our tagging and talent pool features.

Rakuna handles CAN-SPAM and other regulations around email sending by helping your organization set up Domain Authentication. Emails without Domain Authentication are more likely to be marked as spam as email providers can not be sure that the emails are from you.With Domain Authentication, you will explicitly state that the email comes from you. Domain Authentication significantly increases your reputation and makes your email less likely to be filtered in the spam inbox.

An email sequence works based on predetermined timing that each individual touchpoint of the email chain is scheduled to send out one after another.With Rakuna CRM, you can also specify the preferred time zone for the email sequence, along with the precise date and time of each individual touchpoint.

Knowledge Snippet - 4 Key Benefits When Adopting a Recruiting CRM

Thinking of adopting a recruiting CRM? Check out these four immediate benefits for your recruitment team

icon-long-form Establish a Memorable Employer Brand

A good paycheck alone might not be enough to attract a candidate in the new recruitment landscape. Employers now have to consider their “rating” and “reputation” on employment sites like Glassdoor or in candidates’ communities. As a result, the employer brand should not be overlooked in your recruiting operation. Positive connections with multiple parties, including candidates and current or previous workers, can provide massive benefits like positive referrals to your recruiting team. Candidates must be convinced that the company where they will be employed shares their values. Companies must create an employer brand that attracts the most suitable talent by adopting candidate relationship management for recruitment marketing.

icon-long-form Get Access to the Best Candidates in the Market

Finding and connecting with top candidates is never a one-off process. Time, effort, and patience are crucial when chasing the desired talent.

– Where should one look for qualified candidates?

– What is the recommended communication approach when connecting with candidates?

– What factors draw the interest of candidates?

CRM software can answer these questions by helping recruiters locate, connect, and track qualified individuals throughout the recruitment pipeline. Recruiters can easily build detailed profiles of candidates that have made contact with their business in the past with the help of a CRM. Want to see which channel is bringing the most leads? Need to know when and how candidates are interacting with your business? Your CRM solution can help you gain a better perspective of your talent without digging through database after database.

icon-long-form Form Relevant Communication Approach With Recruiting CRM

Communicating with segmented candidates in different talent pools using automated, personalized touches with customized branding can increase the likelihood that a prospect remembers you when making a job decision. Combining marketing materials like automated communication and social media updates with recruiting CRM communication features like automated email touches and text messaging can ensure that your prospective lead will be the first to know when a job opportunity is available. Want more helpful info snippets? See the links below for insightful knowledge, tips, and best practices!