The labor market is highly dynamic, and with change comes a shrinkage in the talented and capable labor force. As a recruiter, you must actively seek to draw in applicants if you want to hire the best talent.
Sounds challenging, doesn’t it?
But don’t worry; this is where a recruiting CRM can help you.
In this context, CRM stands for Candidate Relationship Management. CRM is sometimes mistaken with a similar concept, customer relationship management, which also goes by the abbreviation CRM and is frequently used by sales and marketing teams.
Hiring managers and recruiters often use Candidate Relationship Management software to coordinate the first stages of the hiring process with job applicants. Great applicants are the foundation for outstanding employees. However, finding exceptional talent is challenging in the current work environment.
What is Candidate Relationship Management?
The hiring process is complicated no matter how strong the employer’s brand is. You must identify the perfect talent and personality combination that suits your working culture, and it requires going through hundreds, if not thousands, of resumes.
Worse, there’s work after that as well—interviews, tests, background check rounds, etc. But don’t worry, in this digital era, many recruitment tools for hiring are available to help recruiters and HR professionals.
HR professionals employ candidate relationship management techniques to promote engagement and enhance the candidate experience. The methodical process of maintaining a solid and beneficial relationship with people in the talent pipeline is known as candidate relationship management (CRM).
This covers prospective employees who are actively seeking employment, those who are not seeking employment but may do so later on, and previous prospects who haven’t been hired but may become a part of the company in the future.
CRM technology is used to streamline candidate interactions, boost engagement, and enhance the candidate experience. A software called CRM (candidate relationship management) controls the whole relationship nurturing process while fostering and upholding relationships with job candidates.
Hiring professionals highly recommend giving applicants a streamlined and pleasant experience.
Recruitment Professionals in talent acquisition can benefit from a CRM by:
- Developing a closer connection with applicants
- Making dynamic and adaptable career pages
- Streamlining team collaboration
- Measuring performance of source-to-hire initiatives with accuracy
- Sourcing talent proactively
With a native recruiting CRM, you can treat every applicant as if they were a client and boost team productivity.
Top 5 Benefits of a Candidate Relationship Management solution
1. Build an employer brand worth remembering
Candidates now check employment ratings on Glassdoor before submitting their resumes to a company. As a result, while acquiring people, the employer brand's value should not be overlooked. Companies must have a reputation for maintaining positive connections with all parties involved, including candidates and current or previous workers.
Candidates must be persuaded that the company where they will be employed shares their values. Companies must create an employer brand that guarantees they attract the most suitable talent by adopting candidate relationship management for recruitment marketing.
2. Hire the highest-value candidates
Finding top talent is never a simple process; it takes time, effort, and patience.
A CRM software can handle these inquiries by locating, connecting, and delivering qualified individuals that match your job specifications. A CRM can help recruiters build detailed profiles of talents that come into contact with a business and its recruiting team. From the channel bringing candidates in, when and how they interacted with your business, or even access to candidates' skill sets and social accounts, a CRM goal is to give recruiters a better perspective of their talents without digging through endless databases.
- Where can one locate the qualified candidates?
- How do recruiters get in touch with them?
- What draws them in?
3. Give candidates an insight into the company’s values and culture
Candidates are more likely to perform well if they recognize the company culture recruiters exhibit throughout the candidate experiences. They are more invested, enthusiastic, and engaged in accomplishing corporate goals and objectives.
Additionally, frequent communication and disclosure of all pertinent information are required. This entails responding to candidates within the two weeks that you promised to do so and informing them if there would be a delay in learning the status of their application.
The foundation of effective candidate relationship management is constant communication.
4. CRM software ensures quality onboarding
Retention is increased by 82% with effective onboarding. Employees never forget how they were handled throughout their early days.
Your CRM makes your business conducive to employees feeling at home. They are satisfied and feel valued by the automatic welcome messages, calendar updates, meetings, and personalized management communications. They feel compelled to repay the favor when they receive a favorable reaction.
Most employees want the recruiting process to be transparent, and your candidate relationship management software ensures that.
5. Engage your candidates with relevance
The likelihood that prospects will think of you when they are ready to apply for a job increases when you send automated personalized, branded messages based on your defined talent segments.
Including text messaging capabilities may make the application process more straightforward.
Here are a few illustrations of marketing materials that your company may use to connect applicants to your brand:
- Automatic notifications: Candidates frequently have a clear idea of the position they hope to get. A CRM will ensure they will be the first to learn about opportunities and have a chance to apply if they set an alert for that specific role.
- Social media links: You can send them links to your company news, events, and things to know. Keeping applicants interested in your narratives requires sharing corporate news and activities.
- Your company's professional development programs: Sometimes, job seekers are enthusiastic and driven but lack the qualifications or experience to improve their chances of landing the position. A terrific strategy to find potential candidates for difficult-to-fill positions is to build a focused talent pool and invest in these talents.
A recruiting CRM software provides considerable benefits to recruiters. There are many great recruiting CRM platforms to choose from; one is the Rakuna Recruiting CRM. Rakuna's Recruiting Candidate Relationship Management empowers recruiters to see where candidates are in the hiring process and proactively engage with talents effectively. Nurture candidates with customizable, automated communication; gain access to a powerful dashboard with robust categorization and sorting features; and build and access detailed candidates' profiles, all in one seamless solution with zero hassle.
Maintaining relationships with applicants is something you should get automation help like the rest of the world for efficiency. To compete with more prominent companies in the market, you must comprehend the significance of CRM software. The proper techniques and tools can give you a tremendous edge even while great human resources are hard to come by.
Racheal is an HR professional by passion and is the founder of HR Shelf. She loves to research and study Human Resource topics and can't help but share her knowledge on the same through various platforms. You can connect with her via her Facebook or LinkedIn Pages.