Enhance SMB Event & Campus Recruiting Strategy with Rakuna

Candidate Relationship Management (CRM) is a critical solution for any modern recruiting team looking to source and nurture suitable candidates before actively engaging with them in the recruitment process.A Recruiting CRM is the go-to option when you want to extend your talent pipeline. The solution sources candidates ahead of demand and creates talent pools surrounding a set of parameters decided by users.The core mission of a recruiting CRM is to improve candidate experience and engagement. Recruiters have multiple options to communicate with candidates. You can execute a targeted email campaign or SMS message to nurture leads and improve later campaigns using actionable insights from data analytics.

A CRM is designed for the pre-application phase, where it nurtures your candidate engagement, attracting passive candidates ahead of demand to turn potential candidates into applicants. It is a logical folder of all active and passive candidates and previous applicants already in the system.
An applicant tracking system enhances what comes after - the hiring process. An ATS processes applicants through a recruiting workflow.

A Recruiting CRM's primary mission is to foster and maintain strong relationships between prospective candidates and recruiters. Having a vetted pool of eager candidates ready to become applicants can be a major boost to any recruiting program. Organizations can use Recruiting CRM to build talent pools by different parameters, nurturing candidate relationships through automated and targeted email or SMS campaigns, attracting prospects to join your talent community even when they are not applying for any specific positions.

You can book a demo with us via sales@rakuna.co and we will help you set up an account and discuss the next steps.

Rakuna CRM's dynamic tags and filters systems enable organizations to build and manage their talent pools based on specific requirements. Whether by school, major, job background, skills, and more - all made possible with our tagging and talent pool features.

Rakuna handles CAN-SPAM and other regulations around email sending by helping your organization set up Domain Authentication. Emails without Domain Authentication are more likely to be marked as spam as email providers can not be sure that the emails are from you. With Domain Authentication, you will explicitly state that the email comes from you. Domain Authentication significantly increases your reputation and makes your email less likely to be filtered in the spam inbox.

An email sequence works based on predetermined timing that each individual touchpoint of the email chain is scheduled to send out one after another.
With Rakuna CRM, you can also specify the preferred time zone for the email sequence, along with the precise date and time of each individual touchpoint.