Job candidates know the importance of follow-up — and yet, interviewers often forget basic follow-up strategies, which leads to poor candidate experiences and damaged business reputations. Successful, in-demand candidates often decide against otherwise exciting job opportunities solely because the company didn’t follow up properly. Furthermore, treating your rejected prospects poorly can create a widespread negative perception of your organization.
The ideal candidate follow-up strategy should be based on a single controlling principle: Treat all candidates like valued customers.
To Sum It Up Managing and maintaining relationships will work in your company’s favor far beyond the recruiting process. It is important to implement these principles of professional candidate follow-up with everybody. Too often, candidate follow-up is reserved only for the people you really want. This works against your best interests.
Just being polite goes a long way toward promoting your brand. Treat people well, and people will regard you well — and want to work for you. It’s a simple formula.