A Field Guide to NACE 2016

A Field Guide to NACE 2016

March 26, 2018 - 5 minute read -
recruiting millennials nace

We’re gearing up for NACE 2016 here at Rakuna, and we whipped up this quick guide for university relation professionals to some of the highlights from what’s sure to be a great conference.  Don’t forget to come visit us at Booth #810



Mingle, Connect, and Network (aka get your network on!)

Everyone knows how important networking is for business connections, insight, and finding new jobs and employees, but sometimes people forget it can be pretty darn fun. NACE Connect events bring together conference folks for a bit of decompression and socializing.


NACE Connect Events

Tuesday, June 7: Noon - 6pm

  • Recharging Lounge
  • TECHbar 

Wednesday, June 8: 10 am - 6pm

  • Recharging Lounge
  • TECHbar
  • Refueling Station

Thursday, June 9: 10 am - 6pm

  • Recharging Lounge
  • TECHbar

Friday, June 10: 7:15 am - 8:15 am

  • Recharging Lounge
  • Breakfast


It’s a Celebration, Baby! (When it’s time to bust a move)

We can dance if we want to… Sure, everyone you’re an ace recruiter, but do they know you can also party like a rockstar and that your dance moves transcend space and time? Maybe it’s time you let them know, and celebrate the awesomeness of NACE 2016.

  • Opening Reception in the Expo Hall - Tuesday, June 7: 7:30 - 9 pm
  • NACE 60th Celebration at The Field Museum - Thursday, June 9: 7 - 11pm (complimentary for full conference attendees. Separate registration required for everyone else)


Speakers (Who doesn’t like a good story?)

These are can’t-miss events. NACE has done a great job of sourcing fascinating, intelligent, and insightful speakers this year and we’re sure you join us in our anticipation to hear what they have to say.


Dustin Garis

Tuesday, June 7: 6:15 – 7:30 p.m.


Conference Opening/Keynote Address: Troublemaking for Innovation

Called the “The Indiana Jones of marketing,” Garis’ adventures in life and success in business (currently at Procter and Gamble) will surely make for a good talk.


Leland Melvin

 Wednesday, June 8: 9:15 – 10 a.m. 


Keynote Address: Inspiring Positive Change


Melvin has had the opportunity to live out two of millions of American children’s pipe dreams: He’s played in the NFL and been to space - for a total of 565 hours, to be precise.


Reshma Saujani

 Thursday, June 9: 8:30 – 9:45 a.m. 


Keynote Address: Women Who Don’t Wait in Line


The CEO and Founder of the nonprofit, Girls Who Code, Saujani works to close the gender gap in technology and prepare young women for jobs of the future


Lindsey Pollak

 Friday, June 10: 11 a.m. – Noon 


Facilitator, Closing Session: Megatrends for the Field


Something of a ‘millennial whisperer’ - Pollak is the go-to expert for corporations and millennials alike when it comes to recruitment, retention, and career advancement.


Concurrent Sessions (Be a sponge! And soak up this knowledge)

Use the concurrent sessions to learn some new tips and tricks of the trade, and make valuable connections before the conference kicks off.

Of 35 sessions offered to employers, here are top 5 that we highly recommend attending. 


Why Thinking Like a Marketer Will Make You a Better Recruiter

Wednesday, June 8 1:30pm - 2:30pm

Presenters: Maureen Joseph & John Beck, PEAK6 Investments

In this transformative session, the Campus Program Manager and the Marketing Director will share how they worked together to re-imagine and re-invent their campus recruiting program. Through first-hand accounts and insights, you’ll learn how you can use look at your own program through a marketing lens to identify better ways to recruit, make smarter decisions, and build a recruiting brand.


Harnessing the Limitless Possibilities “Big Data” Brings to Reporting and Accountability

Thursday, June 9 1:30pm- 2:30pm

Presenters: Kathleen Schaum & Sean Treccia, KPMG LLP

Location: Salon A1

At Rakuna, we love good metric tracking so we love this idea of bringing “big data” into reporting and accountability. In this session, KPMG will share a variety of reports you can use to measure your team’s progress and promote your department’s value within your company. Bring your ideas to share things you measure so we can collaborate and enhance the use of “D&A” within all of our organizations and ultimately drive innovation and a higher level of performance. 

If you cannot attend this, but want to have a good metric tracking template, download Rakuna’s University Recruiting Metric Tracking Template


Great Candidate, Terrible Hire: Hire the Best Talent for Your Organization

Thursday, June 9 3:15pm- 4:15pm

Presenters: Sue Keever Watts, The Keever Group & Keith Goryl, Amica Mutual Insurance Company

Location: Room Boulevard

Amica Insurance will share its process for developing competencies and training its recruiters to identify the best talent. Since implementing its program, Amica Insurance has more than doubled the number of students who receive offers and enjoyed much higher retention rates.


Leveraging Limited Resources

Friday, June 10 9:15am- 10:15am

Presenters: Katharine Farmer, Valero Energy Corporation & Bryan Quick, Abbott

Location: Room Williford C

Through this workshop, you will understand how to develop programs such as a recruiting team lead per school or student campus ambassadors. By way of small group discussion, you will identify pain points, brainstorm ideas, and walk away with solutions for creating a limitless university recruiting program. Discover helpful tips from the recruiters who have been there before.


Using NACE Research Data to Influence University Strategy

Thursday, June 9 10:45am -11:45am

Presenters: Mark Woodrum, Cisco Systems

Location: Room Marquette

This presentation will feature a case study about Cisco’s journey to align our UR strategy to the corporate strategy. Then, it will add the element of NACE Research and detail how that was incorporated to direct investment, set expectations, and support school selection. Finally, it will walk through a very simple analytical model to show how anyone can use multiple sources of data to prioritize investment in their university relations efforts. As a wrap up, the session will go into specific situations where this information has been very important in decision making based on the presenter’s experience – diversity investment, location strategy, sponsorship questions.


If you don’t have the opportunity to attend #NACE16 sessions, stay tuned for in-depth Rakuna coverage exploring university relations initiatives and recruiting trends. Follow along with @Rakuna_Co and @NACEOrg for live coverage.  


For those looking to learn more about Rakuna, visit us at booth #810 in the Main Exhibit Hall to learn more or reserve a time to meet below.   

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